Concept Generation MDW

Concept Generation is an interactive workshop which fuels creative entrepreneurship with beer and peanuts. Fail fast! Love what you do! Feed on the pressure of difficult problems. Then, when you’ve got the next big idea, trade for a beer and start again.

Chase the vision! Don’t try and hit the target! Join the innovation revolution where problems become opportunities and any niche market can be dipped, chipped and flipped. All ideas have merit – you’ve just got to know your market to sell your product. Remember: ‘don’t worry about failure, you only have to be right once.’

Concept Generation will be held from 5-9pm on Thursday 23rd March at Testing Grounds as part of Melbourne Design Week