Concept Generation

At this party/startup/workshop, participants trade drawings of innovations for beer and peanuts.


Concept Generation took place at MeetFactory, Prague in September 2016 as part of an open studio event. Visitors were asked to draw an idea or innovation inspired by three lists of stimuli (products and services; worldwide raw materials; and emotions used in focus groups to define products). These inventions were then pinned on the walls. As they worked, the participants were ‘paid’ with free beer and peanuts.





Photos below by Honza Kolář_dsc0363